Overview

The Marketing Planner/Marketing Manager is responsible for planning, executing, and monitoring subscription sales, retention, and engagement strategies to meet revenue objectives.

Digitaly is an innovative, digitally focused marketing solutions company committed to strengthening businesses across the globe. With an unmatched reach, Digitaly touches businesses and consumers with our content on a very wide range of subjects.

Come to join Digitaly, a top global digital marketing company, that helps you reach more business and consumers through our digitally savvy team of marketing experts.

Our goal is to re-imagine the way marketing helps the corporate world. This is achieved by creating innovative products and services that leverage our role as a digital marketing service provider and reach your customers whenever and wherever.

Responsibilities

  • Planning sales and marketing schemes for local, national, and global markets,
  • Management of the day-to-day coordination and execution of sales programs through direct marketing, event sales, social media, display advertising, mobile transactions, search engine marketing, and email as directed by the Sales and Marketing Manager.
  • The position must effectively collaborate and communicate with brand marketing teams and work closely with sales teams to develop a growth strategy.
  • The marketing plan sales manager should have a working knowledge of digital marketing and will be expected to research, implement, and expand on direct marketing sales sources.

This position reports to the Sales Manager.

In this role, you will:

  • Effectively execute the sales and retention plans to grow revenue across multiple markets
  • Increase engagement with leads and customers to increase loyalty and market penetration.
  • Collaborate on and monitor integrated direct response campaigns using a variety of digital resources and tools, print ads, direct mail, email, inserts, as well as other internal and external available resources
  • Communicate programs, results, and accomplishments to C-level managers. Communication of all promotions to leads and customers
  • Handle special projects as assigned by the Sales Manager
  • Responsible for adhering to safety procedures, ensuring a safe work environment, and reporting injuries to determine cause and take necessary preventative action
  • Expand and develop relationships with vendors, internal customers, external customers, and area businesses

Qualifications

  • A college degree with a specialization in marketing and/or communications preferred or equivalent years of experience within the field may be considered in place of a degree
  • Strong project management and problem-solving skills
  • Excellent rapport and relationship-building skills
  • Ability to work independently and handle multiple priorities in a fast-paced environment
  • Familiarity with direct marketing, event sales, social media, display advertising, mobile transactions, search engine marketing, and email
  • Proficient with and high-level usage of HubSpot, Marketo, Eloqua, Slack, Asana, Microsoft Office, WordPress
  • Well-versed in the knowledge of sales, methods, channels, and analysis
  • Excellent verbal and written communication skills are required
  • Valid driver’s license, proof of insurance, and a good driving record

Tagged as: B2B Marketing, Digital Marketing, Marketing Strategy, Online Marketing

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About Digitaly USA

Digitaly is an equal opportunity employer. We are a drug-free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.