Data visualization is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data.
In the world of Big Data, visualization tools and technologies are essential to analyze massive amounts of information and make data-driven decisions.
The advantages and benefits of good data visualization
Our eyes are drawn to colors and patterns. We can quickly identify red from blue, square from circle. Our culture is visual, including everything from art and advertisements to TV and movies.
It is another form of visual art that grabs our interest and keeps our eyes on the message. When we see a chart, we quickly see trends and outliers. If we can see something, we internalize it quickly. It’s storytelling with a purpose. If you’ve ever stared at a massive spreadsheet of data and couldn’t see a trend, you know how much more effective a visualization can be.