Overview
The Marketing Operations Manager is responsible for creating and executing digital campaigns in Marketo for the extended Marketing team. Ideal candidates have a background in Marketing automation, and an ability to balance multiple competing priorities with cross functional teams.
We are looking for a driven, detailed-oriented and self-starter to execute digital marketing campaigns from Marketo. Candidates must have technical ability and hands-on knowledge of Marketo and Salesforce.
Specific responsibilities include:
- Work closely with marketing team in end-to-end execution of programs in Marketo, including program creation, segmentation, QA, tracking and list imports
- Monitor lead scoring and propose adjustments based on target conversion rates
- Develop, execute and QA lead gen digital campaigns using Marketo and Salesforce
- Asset creation including landing pages, forms and creative assets
- Develop UTM parameters and programs for high-value content assets to capture conversions by Marketing channel
- Create and schedule emails for divisions outside of the marketing ecosystem
- Manage and update the lifecycle of content assets on the ServiceMax website
- Manage multiple Content Syndication vendors for lead generation programs
- Upload all records generated from DiscoverOrg, tradeshows and ServiceMax events into Marketo
- Work closely with marketing team in end-to-end execution of programs in Marketo, including program creation, segmentation, QA, tracking and list imports
- Assist with data integrity practices, including cleansing, de-duplication and data normalizations
Requirements:
- 3+ years of hands-on Marketo experience, preferably at a fast-paced start-up
- Marketo Certified Expert preferred, or other marketing automation systems
- Familiarity with CRM systems like Salesforce.com
- BA / BS degree required
Skills and characteristics:
- ROI driven mentality
- Hands-on, results-driven, with a bias towards action and a strong track record of success
- Strong project management skills; ability to juggle multiple projects, organize & prioritize
- Strong communications skills, both orally and in writing
- Demonstrated ability to build & maintain cross-functional relationships and work collaboratively in a team environment
- Self-starter, who needs little hand-holding and can get up to speed quickly
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About ServiceMax, Inc.
We lead the way in field service management. We continue to innovate within the industry and evolve with our customers as their needs change and grow. The combined power of ServiceMax with solutions such as IoT and APM enable our customers to transform their service from reactive break-fix model to predictive service that minimizes unplanned downtime.
Our focus is on the outcomes generated from the use of field service technology — outcomes that matter and make a positive impact on your business. For us, it’s never been just about the products; it’s about what you can gain, whether that’s more productive equipment, more efficient technicians, great customer experience or perhaps most importantly, increased revenue. The knowledge that comes with more than 10 years of experience has enabled us to help hundreds of companies around the world.
Our customers do amazing things with ServiceMax technology to enhance their field service operations. ServiceMax processes more than a million work orders every month, created by more than 300,000 technicians around the world, servicing more than 150 million units of equipment.
