Marketo Consultant

Overview

Digitaly is looking for a Marketo Consultant. In the role, you will be an expert in deploying marketing automation campaigns via the Marketing automation tool (Marketo). You will own the system execution of strategic plans as well as design solutions for components of larger projects. You will build lead generation programs and their assets including emails, landing pages, and forms. You will be an integral part of the strategic marketing team to provide input or guidance on digital marketing best practices.

As the marketing technology consultant your primary focus will be to meet with clients to intake business requirements, articulate business and technical impacts, and advise on marketing technology roadmaps centered around the client’s need to show a return on their investment in infrastructure that makes up marketing technology architectures. You will also work closely with our solution architects and developers to design, architect, and build complex solutions leveraging marketing automation, CRM, CMS, and potentially BI and Data Warehousing. Direct experience in delivering technical design, configuration, implementation, and customization of Marketo’s automated marketing tool is required. Experience working directly with other marketing automation, CRM, CSM, and associated technologies is a major plus.

PRINCIPAL RESPONSIBILITIES

• Meet with clients to define and articulate business requirements and architect complex solutions leveraging single/multiple on-demand and hosted Marketing Automation/CRM platforms.
• Act as Account Manager for new and existing clients. Assess needs, align stakeholders, and develop measurable systems resources and process change.
• Manage internal and external resources to ensure fixed and variable scope deliverables are delivered on time, on budget, and as specified. In some cases act as Project Manager.
• Act as a source of “best practice” in Marketing Automation, Digital Marketing, and Sales Enablement for the internal team.
• Align with Marketing and Sales groups to productize and standardize solutions and messaging.
• Support Sales with prospect engagement and solutions engineering/solution design as needed.
• Produce high-quality proposals, reports, account reviews, and process documents.
• Conduct needs analysis through technology audit, content audit, process audits, and interviewing.
• Ability to identify new projects within existing accounts and work with business development and /or delivery program managers/ architects to scope and close business.
• Ability to travel domestically and internationally – estimated 20%.

FUNCTIONAL REQUIREMENTS

• 5+ years of technical/strategic use of Marketo’s marketing automation platform (Power User/Admin) within a B2B corporate engagement or as an external consultant working with large B2B clients.
• Ability to advise on both the technical and business impacts related to the use of marketing automation, CRM, and reporting platforms.
• Exceptional traditional and online communication skills. Emotional intelligence.
• Ability to prioritize and manage multiple needs, projects, and resources.
• Ability to delegate execution work to our delivery teams and stay focused on the strategic needs of our clients.
• Manage executive expectations, lead the strategic direction, and grow MarketOne’s services footprint within your assigned accounts.
• Experience delivering rapidly designed and developed projects using best practices in Program Management – timelines, client expectations, budget/profitability, protecting scope, etc.

EDUCATION

• Post-secondary education required (Instead of degree, 5 years of relevant work experience)

Tagged as: B2B Marketing, Marketo